With the recent Google’s updates, the web masters have been struggling to look for the result-oriented SEO techniques. SEO experts have been facing tough challenges because they have to learn everything from the scratch because Google has slapped down their old SEO techniques. Every year, these professionals have to formulate new and proven techniques which can improve the rankings of the site on the search engines. In 2016, nothing different is going to happen because they will have to ensure that every technique which they follow should not result in Google’s penalty in any manner. To avoid the penalty, below mentioned are few old SEO techniques which every web master should avoid:
In February 2015, it was claimed that all the web masters should avoid link building in Wigan SEO because it was considered an unnatural way to drive traffic. However, Google has made it clear recently that selling, buying and asking for links is fine as long as no Google webmaster guidelines are violated. That’s why, it is strongly recommended to adhere to all the link building guidelines mentioned in webmaster. If you don’t do it, you will have to face the penalty by Google and your site will suffer from losses in the long-term.
If you want to avoid penalty from Google, it is strongly recommended to avoid using exact anchor texts. It was introduced in year 2012 when first penguin came into light. It is suggested to have a wide range of anchor texts with a few major keywords. Besides, you can have better rankings on the search engines if the site has a few exact anchor text with from the web pages which are highly relevant.
Unfriendly Mobile design
It has been observed that mobile searches have improved more than ever before. In 2016, mobile friendly websites have better chances of acquiring top positions on the search engines. It is one of the ranking factors. It is suggested to optimize your page in such a manner that it works on mobile also. Creating such site will also improve your site performance because the mobile users have increased more than ever before. With this, the user experience and conversion rate will also improve.
One of the most challenging factors is to engage your audience on the site. Sometimes, it has been seen that people shut down your site in no time. It affects the ranking of your site on the major search engine to a great extent. Low user engagement is the leading factor which lowers the ranking of the site. In order to face this challenge, you will have to review your targeted audience behaviour so that you can improve your site accordingly. In SEO Wigan, it is considered as an important factor.
In order to get the better results on major search engines, you should go through all the Google’s updates and follow the right SEO techniques. By doing so, you will be able to avoid the penalty from this search engine.
Author Bio:- Jose Gonzalez has been working as an online marketer who has taken up various marketing assignments successfully. He has also shared his knowledge through his blogs.