Google and other search engines constantly improve their algorithms to offer better user experience. As a result, the landscape of online marketing is evolving continually. As a brand, your marketing campaign should be a comprehensive one, with the right mix of paid and organic elements, and that obviously includes SEO. If you are looking for a SEO agency, below are the some of the things you need to check.
- Check their website. A SEO firm that cannot promote their own website is of no good – Period. That’s the first thing you need to check when you look for firms specializing in online marketing. Apart from the ranking of the website, the design and user interface are other aspects worth considering.
- Ask for references. SEO firms and agencies that have been in business for more than five years will never shy away from offering references on request. It is wise to point that SEO is all about experience. A company that has worked on more projects is obviously better.
- Know the costs. If possible, get a company that can also handle PPC and social media marketing at the same time along with SEO. That way, you can get a comprehensive marketing plan in place with a relevant budget.
Lastly, do ask questions, related to the SEO practices and strategies. White-hat SEO is more than essential to get genuine results, and it is always practical to work with companies that are transparent with their work and don’t mind sharing details with clients.